Best SEMRush alternatives

If you were using SEMRush and your subscription plan has expired, or you no longer find the tool helpful for your projects, you can use one of the 9 SEMRush alternatives we’ve shared below:

Google Keyword Planner and Trends

Google Keyword Planner

Google has more keyword data than any other search engine optimization tool you will find on the internet. Many SEO tools pull data from the AdWords database and apply various types of filters to shortlist and display keywords.

Trends is a powerful tool that you can use with GKP to check whether the keyword you have found and want to use on the pages of your website is getting popular or unpopular each day. Both these tools are free. To use them, all you need is a Google account.



Ahrefs is the best SEMRush alternative. It is an excellent tool for any type of SEO or SEO-related project. It has a massive database of links and a huge database of website data. The great thing about Ahrefs is that they have a bot called Ahrefsbot that crawls pages of thousands of websites daily and extracts vital SEO data from the crawled pages.

Ahrefs is not a free application. It is one of the most expensive search engine optimization tools. It offers four subscription plans – Lite, Standard, Advanced, and Agency. These four plans are priced at 99, 179, 399, and 999 dollars, respectively.



Serpstat is another excellent alternative to SEMRush. It gives you access to over 18 powerful tools for analyzing the website, seeing the site’s structure in a tree view, discovering keywords, checking backlinks, exploring PPC ads of a website, analyzing text, running site/page audits, and more.

Serpstat offers these four premium subscription plans – Lite, Standard, Advanced, and Enterprise. These plans are priced at 69, 149, 299, and 499 dollars per month. The users of costly plans have access to more data than cheaper plans. Serpstat also offers a free plan that gives users access to limited data.



Majestic has one of the largest backlinks databases. At one time, it let users see basic details of their site’s backlink data for free. Now, you must buy one of these three subscription plans to see and analyze the backlinks data of any website – Lite, Pro, and API. The Lite Plan costs 49 dollars per month, and the Pro plan will cost you 99 dollars per month. The API subscription plan will cost you 399 USD/month.

In addition to backlinks data, Majestic ships with a Keyword Generator tool that helps users find target keywords for PPC ads and get content ideas. It also features a Clique Hunter tool that lets users find domains linking to more than one competitor’s sites. The best feature of Majestic is that it generates a graph of backlinks a site has got on a given day. You can go through the graph to quickly find out the sudden spikes in backlinks.



Ubersuggest is one of the cheapest SEMRush alternatives. The application was free a few years back, but now, you can buy one of these three subscription plans – Individual, Business, and Enterprise/Agency for 29, 49, and 99 dollars per month (billed yearly).

Unlike other SEO apps, Ubersuggest is the only application that offers lifetime subscription plans. The plans carry the same name as the annual plan, and they cost 290, 490, and 990 dollars. Ubersuggest enables you to track keyword rankings, analyze website traffic, see backlinks, find keywords, get content ideas, see top-ranking pages, etc. It also lets users audit a website.

Screaming Frog

Screaming Frog is an SEO crawler that crawls pages of sites and displays various issues such as duplicate content, broken links, redirect issues, etc. The software lets you see your site’s internal link structure, and it can generate an XML format sitemap. It shows the meta robots tag the crawler had found on the pages and allows users to analyze the title and meta description tags.

Screaming Frog’s free version supports 500 URLs. If you own a small site with less than 500 pages, you should download this program. SEMRush is a cloud-based app, but Screaming Frog is desktop software. It will use your computer’s resources for analyzing pages.

SEO PowerSuite

SEO PowerSuite

The drawback of Screaming Frog is that it doesn’t have backlinks data. Here’s when SEO PowerSuite comes into the picture. The crawl limit for the free users is set to 500 URLs. However, the number of backlinks the tool will show is 1100. The free edition of PowerSuite lets users compare the backlink profile of two websites.

The Professional and Enterprise plans of PowerSuite cost 299 and 699 dollars per year. These two plans let you track the keyword rankings of 5 and 40 competitors and allow you to compare the backlink profile of 5 websites. SEO PowerSuite is one of the top SEMRush alternatives.



SpyFu is another great SEMRush alternative tool. It is built for competitor keyword research and analysis. This tool makes you aware of the new keywords the site is ranking for and the existing keywords for which a website is ranking. It shows the percentage of organic/paid traffic a website receives and makes users aware of similar sites.

SpyFu displays the number of keywords the competitors share and estimated clicks the site’s pages receive for the ranked keywords. SpyFu also lets users analyze backlinks and track the rankings of a site. It offers three subscription plans – Basic, Professional, and Team. These plans cost 39, 79, and 299 dollars per month.

Closing words: So, these are the best SEMRush alternative tools you can use. Most of the tools we’ve shared above have cheap subscription plans, and they also offer a free trial so that you can run tests to find out whether their subscription plans are worth buying or not.


Pramod is the founder of wptls. He has been using WordPress for more than nine years. He builds web applications, and writes about his experiences with various WP products on this site.

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